The Alexander is accommodated within a historical building dating back to the early twentieth century, when Abovyan Street was one of the most expressive, lively and important avenues in Yerevan in terms of urban development. Elite groups, merchants and celebrities used to live in this street, which also hosted the best shops and manufactories in town.
During the construction phase, a consistent fragment of the old building façade, mainly made of black tuff, was preserved, skillfully restored and integrated into the architecture of the new hotel. Reaching a height of 50 meters, the main façades overlook the intersection of Abovyan and Pushkin streets, while their elegant architectural style, through a perfect combination of precious marbles and a well matched color combination of finishing materials, literally spread an incredible luxury and wealth sensation.
The proposed and implemented lighting concept for the exterior façades of the hotel is based on the alternation of warm and cold white shades, capable of enhancing the architectural features of this luxury hotel with elegant and refined touches of tunable white shades. The vast majority of the fixtures selected for this project has the ability to adjust the white color temperature in the range from 2700K to 6500K. The pure white light spectrum intensity management, obtainable with these dynamic white fixtures, creates a stunning visual rendering of warm tones, natural hues and cool shades altogether, thus offering an unmatched control over the creation of a vast range of the white light chromatic scale.