Within the comprehensive programme concerning the planning and installation of outdoor functional and decorative architectural lighting on buildings, monuments and landmarks of the main streets, avenues and squares of Moscow city centre, an advanced lighting technology is already transforming the Russian capital in a multi-media showcase made up of dynamic multicoloured lighting schemes. Part of this huge renovation project is Novy Arbat Street, one of Moscow’s most busy, boisterous and fashionable central avenues hosting plentiful entertainment facilities as well as kiosks, pavilions and peddler stalls clustered along its large pedestrian sidewalks.
Plans for the construction of Novy Arbat Street had been conceived during the post-war restoration period marked by the dominance of Stalinist architecture; this six-lane avenue along with two front rows of high-rise, Soviet style buildings was then erected during the ‘60s, giving a definitely new look to the historic Arbat District. Located at Novy Arbat, buildings No. 6, 10, 16, 22 and 26 have now acquired a new lease of life at night owing to a purposely developed brand new LED-based sustainable solution.
The Griven R&D team has successfully faced the real challenge of engineering in a record time an incomparable custom-tailored modular bar, perfectly matching the several guidelines strictly requested by the project specifications. As a result, more than 2200 bespoke light fittings have been installed on the five towers of Novy Arbat Street.