Located in the very heart of Dubai’s Business Bay, the new business capital of the region, the Prime Tower benefits from a truly strategic location enjoying an amazing 360° view over the canal and the Burj Khalifa - the world’s tallest building - as well as over the bustling Sheikh Zayed and Al Khail roads. A perfect combination of modern facilities, beautiful surroundings and elegant architecture, the Prime Tower comprises 36 well-planned and roomy floors, hosting office spaces, a health club and a cafeteria besides numerous retail establishments. Additionally, the tower is fitted with six parking levels, an outdoor swimming pool, a four floor atrium, elegantly designed lobbies and plush reception areas. A top quality destination for both work and leisure, the Prime Tower offers from each and every window picturesque cityscape views through fully glazed transparent façades.
In charge with the lighting scheme of this refined structure, Nouran Concept Lighting decided to approach the building illumination regarding the tower as a blank canvas, where light should be used to amaze, and most important thing, to set the building apart from the surrounding towers, while delivering a totally new significance by night. The tower was seen as a continuation of the sky, more specifically as a reflection of the stars on to its glazing surface as a sort of modern starry path recalling the luminous skies which used to guide sailors and Bedouins in past times.
The random arrangement of the star constellations contrasts beautifully with the rigorous structure of the glazing, unveiling an unexpectedly glamorous effect. The gradually increasing concentration of bright dots stresses the curvature of the tower outer shell, while visually stretching it towards the sky. The three colours chosen to reflect the stars (white, turquoise and blue) deliver depth, texture and brilliance to the glass surface, while conveying a sparkling mood to the whole structure.