Arena Milano, Milan

All projectsArena Milano, Milan

Innovation in Progress

Italy

ARENA MILANO Unveils Media Façade at Exclusive Preview Event
On July 2, 2025, CTS EVENTIM – Europe’s number one in ticketing and live entertainment, and number two worldwide – welcomed 250 guests to an exclusive dinner featuring the grand premiere of the ARENA MILANO media façade, the largest of its kind in Europe. The dinner and accompanying show unfolded right in the heart of the construction site, creating a unique setting for one of the most high-profile preview events of the year.

A dazzling live performance synchronized with spectacular visuals triggered the activation of the first of three LED rings that shape the arena. Guests were treated to a one-of-a-kind preview of what’s set to become Italy’s most modern and sustainable indoor arena.

Year

2025

Location

Milan, Italy

Architect

David Chipperfield Architects

Lighting designer

Arup

©LaFata&Bruno Kopie

Conceived by David Chipperfield Architects and Arup, ARENA MILANO gives a contemporary expression to the historical archetype of a Roman amphitheatre and creates a new cultural landmark for Milan, ready to host world-class events, including the 2026 Winter Olympics.

Featuring an elliptical structure with three tiers, the arena will offer a fully modular interior capable of accommodating a wide range of events. Its architectural flexibility will ensure optimal functionality, whether for large-scale live entertainment or major sports events. With sustainability at the heart of its design, the arena will integrate advanced photovoltaic and geothermal systems. Complementing the indoor space, a wide external plaza will serve as a venue for open-air events.

Picture ©LaFata&Bruno Kopie

©LaFata&Bruno Kopie

Picture ©LaFata&Bruno Kopie

©LaFata&Bruno Kopie

Griven Key Account Director - Stefano Scotto Varone <br>©Andrea Piramidal

Griven CEO - Luca Meinardi

The Lighting Project
Designed by Arup, the façade lighting of the Arena will feature custom-engineered linear LED modules by Griven, equipped with independently controllable pixels tailored specifically for this installation. The LED modules are currently being mounted onto three rings, that wrap around the entire façade of the arena. Matching the varying heights of the respective façade segments, all Griven pixel-controlled LED bars have been designed in custom lengths to ensure seamless visual continuity along the arena’s curved surface.

The entire system will ultimately be managed by a centralized control platform capable of synchronizing all multimedia content projected across the façade, ensuring uniformity and precision in the display of programmed visual effects. The multimedia façade will be capable of displaying dynamic images and text, colour gradients, flash effects, as well as video content optimized for its specific resolution. Image and video playback will be free from artifacts such as screen tearing, stuttering, flicker, and colour banding.

The façade management software will allow users to upload videos, images, scrolling text, and even live footage. Additionally, it will enable scheduling of different scenarios, ensuring they are automatically displayed at predetermined times.

Due to its complexity, the project presents significant challenges, yet it is progressing rapidly under the close supervision of all parties involved to meet the tight deadlines set for the 2026 Winter Olympics. At this critical stage, special thanks go to Eventim and Arup Lighting for their unwavering trust and support, as well as to our dedicated sales and engineering teams for their tireless commitment.

Stay tuned for more updates as ARENA MILANO continues to take shape — setting a new benchmark for innovation, sustainability, and world-class live entertainment.